Will new Ford Endeavour be LAUNCHED?

A day hasn’t gone by when we aren’t asked about when the Ford Endeavour will be launched. Ford when wrapping up its 2 manufacturing plants in India had mentioned it will launch some of its vehicles through the complete import route – Endeavour, Bronco and even Mustang Mach-E were the favourites ones. So, when will Ford launch them in India? What is the company’s plan for India. Read through the story to get to know more.
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New Ford Endeavour – Ford is STRUGGLING

At the moment, Ford has been struggling with its withdrawal of India operations. As its two factories workers have been on strike and this issue not solved, the company has been discouraged by this. The first plant of Ford India has been in Chennai, which is being negotiated by VinFast and rumours that even Tata Motors is interested in it. At the same time, Tata Motors is in the process of taking over their Gujarat plant. At the moment, there is no conformation on when both the plants shall be sold.

This has delayed Ford’s efforts to clear off its two manufacturing plants. Now, this hasn’t put in a good message for the team back in Detroit. Ford has been shutting a lot of its plants worldwide and it has exited many markets. India seems to on the same path as it now looks difficult for them to launch any of its imports.

New Ford Endeavour – What had HAPPENED?

Ford India had actually turned profitable in India pre-COVID and the Gujarat plant was exporting Figo and Aspire to many other countries, which included mostly the South and Latin American countries. Post Covid, many of these economies went into recession and hence the exports reduced drastically.

Second factor was JV with Mahindra. Ford and Mahindra were looking to work together, where Mahindra would own 51% of the Ford India, and the American company would have collaborated with Mahindra to build products on platform sharing. However, Mahindra decided to pull out of this JV and it seemed like Ford did not have a Plan B to save them.

Ford India sales were struggling with its India sales as they had no major product coming up. The losses were very high and were mounting up – leaving Ford with no option to exit India. This shows how competitive the Indian market has become. Have you ever owned a Ford in India? Do you miss it? There is one upcoming SUV that would remind you of the Ecosport, and it will be launched by Skoda. It isn’t the Kushaq but a new SUV for India. Want to know more about it? Click here to read everything about it.

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