Premium features in cars that are becoming common
Customers with passing time have become more value-focused. The majority of them cannot tolerate products that have a high asking price but do not offer equivalent value. To deal with this, brands have started offering products to be at the top of the value-for-money game. Slowly, features that were only expected with premium cars have now started making their way to budget cars as well. In this article, we will discuss premium features that are becoming common.
360-degree camera
This is a feature that has been rendered common by Nissan. Nissan Kicks was one of the first cars to offer a 360-degree parking camera in its segment. This trend was further carried by Nissan Magnite as well. It became the cheapest car to offer this feature. With a rival already offering this, we expect other brands to follow soon.
Ventilated seats
Ventilated seat is another feature that has slowly started gaining traction among new car buyers. Car manufacturers like Kia and Hyundai have understood this and have started to offer them with their products. Over time, we expect this feature to be offered by much cheaper cars as well that will ultimately benefit the customer.
Wireless charging
Car manufacturers had been offering charging ports in cars for the convenience of the passengers, however, with time, customers have become tech-savvy and need every possible bit of technology in the car. Understanding this, many car manufacturers have started offering their cars with wireless charging feature.
Premium sound system
A good sound system is really essential in a vehicle these days. Majority of buyers who buy a car that does not offer one get a decent sound system installed in their car first thing. Brands have started loading cars with premium sound systems from brands like BOSE, Harman and others. Over time, we expect to see the majority of cars come loaded with one or the other premium audio system.
Digital instrument cluster
Digital instrument clusters have really become common. Most brands have started installing them on their cars, especially the premium ones. However, some brands like Renault and Nissan have been offering them on cars as cheap as the Renault Kwid and the Nissan Magnite.
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