Toyota Urban Cruiser official launch theme

Toyota Motors recently launched the official theme for the upcoming car named Toyota Urban Cruiser.  The car will be launched under the ‘Respect’ campaign. This car will compete in the highly successful yet competitive sub-compact SUV segment. Find out below about the newly revealed Urban Cruiser launch theme.

What does the campaign mean?

According to Toyota, the new car Urban Cruiser aims towards young age car buyers.  Toyota believes that its target audience is looking for early success in life and this new car will be a reflection of that.  The bookings of the Toyota Urban Cruiser will open by August end and official launch may be around the festive season of 2020. 

Also read: Bajaj Urbanite Electric or BS6?

Highlights about Urban Cruiser

Toyota and Maruti had made a partnership some time ago which allowed the carmakers to introduce rebadged versions of their cars to keep the production costs low and split the profit. Toyota Glanza was the first product under this agreement which was a rebadged version of Maruti  Baleno. There were subtle differences but the car was nearly the same. Similarly, the Urban Cruiser will be the same as Maruti Vitara Brezza with minor tweaks to differentiate both of them. The minor tweaks will make or break the deal.

Also Read: Toyota Fortuner TRD Launched as Limited Edition!

Engine and Performance

The Toyota Urban Cruiser will continue to use Vitara Brezza’s 1.5-litre petrol engine which produces a maximum power output of 105hp and a peak torque of 138Nm.  According to our sources, a SmartHybrid mild hybrid system is also highly likely and will attract new customers.  This new tech will be available with both manual and automatic transmissions.

https://www.youtube.com/watch?v=5XVr39Yw5ag

What will be the price of the car?

The Toyota Urban Cruiser will be priced quite close to the Vitara Brezza. The Maruti Suzuki Vitara Brezza costs between Rs.7.33 to Rs.11.39 lakh with 9 variant options to choose from.  Toyota may sell the car to a smaller audience compared to Maruti but international exposure will be an added advantage.  Toyota will also provide the new car with 3year/1,00,000km warranty in comparison to Maruti’s 2year/40,000km warranty. If this is true, there is a vast difference here and can be considered a major comparison point.

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