Royal Enfield Door-Step Service on Bike

Royal Enfield, a brand name synonymous with passionate bike riders in India just launched a new service feature for their bike. Find below about Royal Enfield Service bike in India for maintenance and much more.

Need of this feature

COVID lockdown has prevented consumers to service their vehicles for a very long time. The Unlock phase has started in the country, but some areas are still under complete lockdown. Royal Enfield keeping customer safety in mind announced 800 service bikes all over India. These Royal Enfield service bikes will provide at-home assistance, maintenance and service in a timely and safe manner. 

Royal Enfield’s Service on Wheels

Royal Enfield calls this new program as “Service on Wheels” for India. The company promises that all the 800 bikes will carry tools, equipments and spare parts to address 80% of common issues found on its bikes.  This is an impressive number and proves to be a boon for Indian consumers. The program will be carried out by trained professionals who can expertly diagnose, repair and maintain the customer’s prized possession.

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What does the company have to say?

According to our sources, Royal Enfield Chief Commercial Officer Lalit Malik said, “The launch of Service on Wheels today endeavours to enhance the service experience for the customer in a way that is hassle-free and convenient without compromising on service quality.” This new program will also attract new customers who will not have to worry about the maintenance of their new bikes. The COVID has impacted the automobile sector quite adversely but things are starting to change. 

Royal Enfield in India

Royal Enfield bikes are much more than a vehicle to their owners. While the premium price may sometimes seem illogical, owning a Royal Enfield bike gives you a sense of pride like nothing else. It can be compared to the feeling of owning a Mahindra Thar, Scorpio or Bolero. 

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