How does Maruti sell so many cars in India?

Maruti is the leading manufacturer. We all know about this fact. Such has been the dominance of the brand that it has hardly dropped below 1-lakh monthly sales in the last few years. But often in the media, you will hear people criticising the brand for ignoring safety and other things. Still in all this its sales aren’t affected much. In July, Maruti sold 1,52,126 units. Which is 3x compared to the next competitor that is Hyundai. How does this happen? There are some core reasons why Maruti still leads the sales chart. In today’s article, let’s talk about Maruti sales figure.

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Dealership network

Maruti has the biggest dealership network of any manufacturer in India and this is a standout reason for its sales. In November 2022, Maruti crossed the 3500 dealership milestone. If each dealership sells even 2 cars per month we have 7000 sales. Now naturally dealerships sell much more than this in the month. So this just drives Maruti sales in the Indian market.

Loads of options

Now Maruti has the biggest dealership network, but what’s the use if it doesn’t have products to showcase? So, Maruti has this covered with more than 15 models spread over its Arena and Nexa dealership. And all these models are so competitively priced that you will always have something in your budget. The brand recently brought in the Jimny, Fronx & Invicto to further diversify its lineup.  

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Maruti sales figure – Service and reliability 

There is a famous saying that you may not find roads, but you will still find a Maruti service centre. Maruti has service centres in remote parts of the country. Its service network is as well spread out as its dealership network. Also that the cars are quite reliable, but you won’t get stranded just if something goes wrong. Maruti cars are built simply and most of the local mechanics are well-versed with their mechanical bits. 

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