Why do more people buy Lamborghini in India over Ferrari?
The craze for an Italian sportscar is second to none. The prancing horse as well as the symphony of the raging bull, all translate into a mind-boggling experience that all petrolheads crave. Though both these manufacturers provide a comprehensive, different and exhilarating driving experience still many enthusiasts choose to go for a mad Lambo over a masterpiece from Maranello. Why is it like this? Let’s talk about Lamborghini Vs Ferrari.
Lamborghini Vs Ferrari?
First of all, let us understand that both these manufacturers are niche automakers that solely make performance-focused cars. We are talking about limited production numbers and exclusivity due to immense R&D. Both manufacturers provide meticulous craftsmanship in interiors, hardcore powertrains and usage of high-quality components. Also, these cars are exclusively built in their heritage levied factories at Maranello, Italy (Ferrari) and Sant’ Agata Bolognese, Italy (Lamborghini). Therefore, we cannot simply say that one is better than another because many customers own car from both brands and ultimately it depends on one’s taste and preferences.
Why do people choose Lamborghini over Ferrari?
Ferrari is born from the Scuderia Ferrari which is the F1 racing team of the brand. On the other hand, Automobili Lamborghini is solely an exotic car maker with a little presence in some racing series recently. Thus, Ferrari has a more complex automobile heritage heading back to its racing days. Also, Ferrari is 17 years elder than its fierce rival in terms of making supercars. Then, if we look at the exclusivity factor, Ferrari seems oddly picky in hand-picking customers for its special models. We are talking about elusive models like La Ferrari, Monza, F12 TRS and more. Then, it comes to the limited numbers. For instance, Lamborghini made more than 10,000 Aventadors but if we talk about its equivalent Ferraris over the years, the 812 SF was just limited to around 1600 units.
Other Factors
Ferrari’s limited number of production and time period make their cars rare and hard to get. Therefore, many times it has been the case that even though customers have had the money to buy but the model gets out of production or sold out in a short span of time. Moreover, Ferrari being a very conscious brand for its image and appearance, has special gatherings and events for existing customers in which they showcase their next model. To access such events, you need to be an owner of their other elusive model to get the world first look at their upcoming models. They also this way get to make a market for super expensive unavailable products that make their customers feel more secure of their collection and investment.
Though other exotic automakers have also started to follow such procedures, Ferrari takes it to another level. After you have specced your high-end Ferrari and received it after a long waiting then comes the limitations. The brand is further reluctant for you to make any kind of flashy mods and then comes the hindrance of selling your Ferrari in the first year of ownership. There are certain cases wherein Ferrari has banned many high-profile personalities from owning their cars due to unauthorized modifications. So, it falls true that “ You don’t choose Ferrari, Ferrari chooses you”. This has also led to many buyers to get a Lamborghini and also the option of getting a car like the Urus, a very usable and everyday car has made sure many new buyers are buying a Lamborghini.
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