How did Hyundai Creta become the largest seller?
Before the popularity of SUVs in India, sedans were one of the most popular car segments. However, in recent times Indians have become SUV-friendly and cheap sub-compact SUVs are the entire craze now. Ever since it came out, it has been a huge success, so much so that every other automaker had to come out with their own version of a car that could compete with the Hyundai Creta. However, over the years, the Creta kept its crown with itself. It has also become a best-seller for Hyundai. Find out below how did the Hyundai Creta become the largest seller?
1) Drivetrain options
Indians love options and Hyundai Creta comes with plenty of them. With the Hyundai Creta, you get three different engine options to choose from. You have a 1.5-litre naturally aspirated petrol engine, a 1.4-litre turbocharged petrol engine and a 1.5-litre diesel engine as well. And yes, this is one of the few SUVs keeping the option of a diesel engine in the BS-VI era. In addition to these engine options, you have four gearbox options to choose from in different combinations – there is a 6-speed manual, a 6-speed IVT transmission, a 6-speed automatic transmission and the segment-best 7-speed DCT gearbox. Hyundai Creta is available in 17 variants; you can also consider them as 17 different cars.
2) Pricing
Correct pricing is a huge factor of success for any product in India. While Hyundai Creta is one of the most expensive car for an average Indian car buyer, it has enjoyed huge sales. Since the Creta has such an exhaustive list of features, engines and gearbox combinations to choose from, Hyundai has been able to offer a vast range of prices for the Creta as well. The Hyundai Creta starts at about Rs 9.80 lakh and goes all the way up to 17.3 lakh (ex-showroom) for the top-spec variants. This way, Hyundai is able to lure buyers from lower as well as higher segments of vehicles towards the Creta and this is a formula that has clearly worked. More about How did Hyundai Creta become the largest seller below.
3) Design and looks
While looks are a personal preference, Hyundai Creta has managed to appeal to the majority of Indians. It successfully managed to bring the looks and feel of a bigger SUV for a lower price. Even more importantly, the design of the Creta has been one that has aged very well which is to say that even the older generations of the car still look good to this day. In the latest avatar, the Creta has opted for a futuristic look and yet retained the SUV feel. The same applies to the interiors as well. One look at the interiors of the new Creta and it can give much bigger, more expensive cars a run for their money. When a product is so brilliantly put together, you cannot go wrong.
4) Brand Value
Maruti is the largest car manufacturer in India and there is no denying that. However, Hyundai stands at second place and is doing quite well in terms of overall sales. People prefer Hyundai if they want something premium and are not worried about price and fuel efficiency. Hyundai has a huge network to back up the Hyundai Creta. Lots of cars tried competing with the Creta in terms of the product itself, but the fact that Hyundai is India’s second-largest automaker with such a massive sales, service and spare parts network spread out across the country, meant that beating the Creta was always an uphill task. Additionally, Hyundai also offers features like its online car-buying platform Click to Buy which is a complete online car buying experience and there is also the option to simply lease the Creta from Hyundai as well. During the pandemic, this surely helped the customers.
Features
To end our list, features are also one of the most important factors in car-buying decisions now. With Hyundai Creta, you cannot go wrong with features. While the base variant of Creta misses out on some basic features compared to competition, higher trim levels come with enough features. The current generation Creta offers things like electrically-adjustable driver’s seat, cruise control, steering mounted buttons on steering wheel. Additional features include a fully digital instrument cluster, different drive modes as well as traction modes for all kinds of driving conditions. Moreover you also get a huge sunroof, rear AC vents, an air purifier, large touchscreen infotainment system with Android Auto and Apple CarPlay support. Hyundai Blue Link Connectivity system which is a whole list of features by itself.
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