Tata extends monsoon offers and offers discounts up to INR 30,000

Tata Motors has announced special monsoon offers for car buyers across the country, for the month of July. The company is leveraging the potential of its expanding network, in order to connect with its customers in a more effective manner.

The company is offering first year’s insurance on Tigor, Nano, Hexa, Safari Storme, and Zest models, at Re. 1. Customers can reap benefits of consumer discounts, ranging between INR 20000 and INR 30000, on select models. Additionally, exchange discounts, up to INR 15000, for car buyers, on the aforementioned cars as well as on all variants of Nexon and Tiago.

On account of the auspicious occasion of Rath Yatra, Tata Motors will be offering customer across Gujarat with additional consumer discounts and first year insurance at Re. 1 on the Nexon and Tiago variants. 

“Making this monsoon special for our customers, we have rolled out these offers, keeping in mind the dynamic demands of all customers; with the sole purpose of providing them with maximum benefits. Our aim is to now fortify our presence by offering efficient after-sales services, reduction in complaints, and meaningful offers that cater to the ever-evolving demands of all consumers.” said Mr. S.N Barman, Vice President – Sales, Marketing & Customer Support, Passenger Vehicles Business Unit (PVBU).

Tata Motors’ passenger vehicle domestic sales in June 2018 were impressive at 18,213 units: a growth of 63% over last year. In the first quarter of FY 19, the passenger business model growth was of around 52%. The company’s network has also witnessed a strong growth from 400 to 746 outlets, which is further expected to reach 850 by the end of this year.

The said list of offers dovetails with the company’s overall strategy to ramp up sales efforts and should set the tone for an aggressive festive season starting next month.