Royal Enfield registers 27 percent growth

Royal Enfield has registered a sales of 76,087 motorcycles in the month of March 2018. This records a growth of 27 per cent for the company over the same period, last year. This is quite a high growth for the company. Exports for the company grew by 20% to 1,878 units as compared to 1,564 units in March 2017.

The company sold 60,113 units in March 2017. During the year, the company had sold 8,20,492 units as against 6,66,490 units in the financial year ended March 2017, up 23%, as per Eicher Motors.

Royal Enfield has also announced its entry into Argentina, which happens to be the second biggest motorcycle market in South America. The company launched its first flagship store in the centre of the capital – Buenos Aires, which also offers after sales, spares and services support.

Also Read Royal Enfield Interceptor 650 coming soon

Grupo Simpa is the company’s official dealer-partner for Argentina and will also handle the local market development. It will also support activities such as marketing and aftersales, for the brand in the country. Argentina becomes the third country after Brazil and Colombia in the Latin American region to have an exclusive Royal Enfield store.

Royal Enfield is also gearing up to enter a new segment, with its two new motorcycles – Interceptor 650 and Continental GT 650. The company has designed and developed the Interceptor 650 at its satellite studio in the UK. The manufacturing base will be Chennai itself. Royal Enfield is looking at the mid-size motorcycle manufacturer for India as well as global markets. The company has designed the 650cc engine for new and even experienced riders. Many bikers in India will be looking at upgrading from their Enfield, while in developed markets there shall be many looking at this as their first bike.

The bike is made on an all new frame that will be making its way into production. This has been designed to take on the torque from the bigger engine. The engine will have more power than any other Riyal Enfiled and hence the chassis will have a wider frame and bigger footprint too. The same chassis will be used for the RE Continental GT 650 also. The Royal Enfield (RE) Interceptor 650 will have a different set-up, as compared to the present day bikes from RE.