Kawasaki will expand to 22 outlets in India

India Kawasaki Motors has been in some turbulent times recently, owing to issues with some of its dealerships and also their breaking away with Bajaj Auto. However, the company seems to go on an offensive in the Indian market and rapidly expand its network across the country. The Japanese giant will be opening ten new dealerships shortly which will help the company reach out to more customers and also provide necessary support to existing customers.

Kawasaki will open new dealerships in Kolhapur, Nagpur, Vizag, Calicut, Mangalore, Kolkata, Dehradun, Bhubaneshwar, Ludhiana and Goa. Many cities will have a Kawasaki outlet for the first time. This will also be helpful in making a strong presence for the Kawasaki brand in India

Currently, Kawasaki dealerships are present in 12 cities,in India. These are mainly metro cities and a few other major cities. Until now most Kawasaki customers have comprised of metro city dwellers. The dealerships have their own service centre. There are around eight dealers who have their mobile service van in certain cities. The upcoming dealerships will cater to customers in smaller towns as well.This is imperative if the brand aims to grow in India.  Kawasaki follows the concept of soft-opening of dealership, after which the bookings will open, so that customers don’t need to wait until full-fledged services commence.

Speaking on the new milestone for India Kawasaki Motors, and landmark, Mr. Yutaka Yamashita Managing Director of IKM, said, “Geographically India is a very big country and to reach out the customers is a challenging task. A solid dealer base is very essential. With these ten new dealerships we will have total 22 dealerships. Now our customers and sports bike enthusiasts from these cities can see, touch & feel our variety of products. A robust dealer network will also help us to make continuous improvements in our after-sales services, which is linked with customer satisfaction. And I feel, customer satisfaction can be achieved by working on three factors namely product, pre-sales service and after sales service.”

Kawasaki has been consistently launching new models and the excitement of customers has been intact. Now with the opening of new dealerships, the reach will be better as well. Kawasaki offers an easy process for new dealership enrolment, which is also stringent. The brand recently launched a new variants for the Ninja 1000 and the Z900. Kawasaki is also the only brand to launch off-road motorcycles to cater to racing enthusiasts.