Skoda India dealerships to get a new look

“Currently SKODA Auto India is at an important juncture, strengthening the position of the brand in the country. We have invested in modernizing our dealer network to provide the ideal backdrop for the presentation of our refreshed model line-up to the customers. We are also pleased to partner with Grand Motors, who will represent the brand in Delhi. The new dealership will elevate the overall appeal of the brand and will play a key role in providing overall ownership experience. By end of 2016, about upto 50 percent of Skoda India’s dealer network will showcase the refreshed appearance,” commented on the refreshed look of Skoda dealerships, Mr. Ashutosh Dixit, Director – Sales, Service & Marketing said. The Delhi dealership was the first to get this upgrade.

Skoda Auto India is planning to revamp the entire dealer network which will entail – manpower training, customer friendly layout and business processes along with refresh design that will be the key to demonstrating the power of the brand. Modern showrooms with a great look and feel, customer friendly environment will create a pleasant atmosphere and transparency.

Fresh colours, clarity, openness and transparency – are the highlights of the new interiors of Skoda dealership showrooms. Skoda has placed a highest priority on functionality and clear orientation options for the customer. The design fully follows function. The ultimate goal: The customer is at the centre for all processes in the dealership, from the initial greeting through the sales pitch and the test drive to delivery of the vehicle. This new concept will allow fast, direct and easy communication with the customer.

All new design elements are modular and extremely flexible in their construction. This means that they can be adapted to the individual circumstances of the dealership. The new concept can be used simply for virtually any existing Skoda centre.

Elevating the buying experience, Skoda India has introduced a next-generation iPad based sales tool for sales consultants. With the help of this sales tool, the sales consultants will be able to elaborately explain the features of our cars in an interactive and engaging manner.