Affordable Mahindra Thar Rival Coming
The Thar has become the mainstay in the lifestyle SUV segment. It has a lot going for it from uniqueness to powerful engine options. One of its biggest advantages is the Wrangler-like looks it offers at an affordable price. No doubt, Mahindra was inspired by the Wrangler when it manufactured the Thar. Fast forward to the present, Jeep is getting inspired by Mahindra to build an affordable Wrangler. Yes, Jeep is thinking about building an affordable Wrangler to compete with the Thar. In today’s article, let’s talk about this new Thar rival.
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New details
According to a new media report, Jeep is pondering about bringing a product that will rival the Mahindra Thar. The success of Thar has forced Jeep to think about a new lifestyle SUV. To rival the Thar properly, Jeep’s version will take inspiration from the Wrangler SUV. The American brand would be looking to play on its strengths with body-on-frame architecture, diesel/petrol engine and robust off-road capabilities.
Jeep’s plan
Along with the Thar rival, Jeep is also rumoured to be working on a Creta rivalling SUV. These two SUVs, if done right, could bring a lot of volumes for Jeep India. Additionally, both these SUVs could be exported to other RWD markets, which could make them quite a good investment. Reportedly, Jeep could also export these SUVs in kit form to locations such as Latin America and Africa.
Also read – New American Compact SUV To Launch Soon In India
New Thar rival – Price
Jeep doesn’t seem to be too keen on taking on the Mahindra Thar head-on. Rather, it will be offered at a slight premium over the Thar to maintain its brand image. Additionally, it could become the brand’s cheapest 4×4 option in the country. Currently, the price of Thar 4×4 starts from Rs 17.16 lakh and goes to Rs 21.42 lakh (on-road, Mumbai). Jeep’s model could be priced around the Rs 20 to Rs 25 lakh mark (on-road, Mumbai).
What are your thoughts about Jeep’s affordable 4×4 SUV? Do let us know in the comments.
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