Ford Inches Closer to India Re-entry – New SUV Spotted 

The Ford re-entry rumours continue to snowball each passing day. Since the start of the year, it has done things like stopping the sale of its plant, patented the design of the new generation Ford Endeavour and trademarking new designs. Now adding more snow to the snowball, Everest has been spotted in Chennai near Ford’s plant. In today’s article, let’s talk about Ford India launch. 
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Endeavour/Everest spotted

The new Everest has been spotted in India for the first time. It sports the Everest badging as it seems to be a CBU import, but in India, we could see the Endeavour badge make a return. The spied car was spotted on a flatbed and is rumoured to be heading to the Ford factory in Chennai. It remains to be seen if Ford will assemble the car at its Chennai plant or bring a fully imported unit. If it does come as a fully imported unit it could cost around Rs 60 lakh (on-road, Mumbai). 

New Ford Endeavour

The new Endeavour has a massive road presence as seen in the spy shot. Overall it gets a more rugged design blended quite well with modern elements. Globally, the Endeavour comes with a 3.0-litre V6 turbocharged diesel engine. Along with single-turbo and bi-turbo diesel engines. There is also a 2.3-litre Ecoboost petrol engine. It remains to be seen which option Ford brings to India. In terms of features, we have a 360-degree camera, a 12-inch infotainment system, connected car technology, etc. We also have safety features like a blind-spot information system, lane keep system, adaptive cruise control, active park assist and nine airbags. 

Also read – Ford To Partner With This Indian Company For India Re-Entry

Ford India launch plan

Ford has been quite tightlipped about its re-entry plans. However, it has done a lot of things in the background. Last week, Ford filed a design patent for a new compact SUV that could rival the likes of Hyundai Creta, Kia Seltos, etc. Now earlier this week, another rumour popped up that Ford was thinking about entering a JV with Tata Motors. A JV with Tata Motors makes sense as the American brand is focusing more on hybrids and EVs. Partnering with Tata Motors, the king of the EV segment will give Ford’s re-entry plans a head start in India.

What are your thoughts about Ford’s re-entry into India? Do let us know in the comments.

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