2023 Toyota Urban Cruiser will it be launched?

Toyota has grabbed a decent sales momentum in the country. The last few months have been exceptional for the brand. In June, it recorded domestic sales of 19,608 units, giving it a Y-o-Y growth of 18%. The sales would have been even higher if Toyota had been able to solve its supply constraints with the Innova HyCross. But in all this, one question arises what happened to the Urban Cruiser? Toyota silently discontinued the car. But can it make a comeback? In today’s article, let’s talk about the 2023 Toyota Urban Cruiser.   

Will it be launched?

So last year, Maruti launched the facelifted Brezza in the country. It was common knowledge that Toyota would launch its rebadged version of the Brezza facelift as the Urban Cruiser. Instead, Toyota gave the name to the HyRyder, calling it the Urban Cruiser HyRyder. Toyota continued selling the older Brezza till Maruti stopped production. So will it make a comeback? It doesn’t seem like it will make a comeback. The Urban Cruiser was in Toyota’s lineup to help it pass the emission criteria. Now with the Innova HyCross and HyRyder, Toyota doesn’t feel the need for it. So it didn’t make sense to buy the new Brezza from Maruti, which would have been an add-on investment. So it doesn’t look like the Toyota Urban Cruiser will make a comeback in 2023. 

2023 Toyota Urban Cruiser – Toyota’s plan

As stated above, the Urban Cruiser doesn’t seem to fit in Toyota’s portfolio. But barring the Urban Cruiser, Toyota has several new products lined up in the upcoming days. The first could be the rebadged version of the Maruti Fronx that is expected to be launched by the end of this year. After that, we could see the much-awaited new-gen Toyota Fortuner sometime in 2024. Later on, Toyota could launch the 7-seater Corolla Cross and its first EV similar to the Maruti eVX concept. 

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