Tata Motors’ 2020 road-map detailed
Tata Motors has decided to set upon a bold new journey. Recognizing the need to be among the top brands on car buyers minds, they’ve chalked out an extensive road-map towards achieving that target. A few salient aspects of this plan is to increase the current sales network by 300% between now and 2020.
The car manufacturer wants to plug the gaps in their model portfolio, and their newly announced Zica entry-level compact is just the right step in this direction. The signing up of soccer star, Lionel Messi as their brand ambassador is part of the road-map too.
This should improve upon the brand’s image, making it more appealing to the younger generation.
Having set their sights on this ambitious target, Tata Motors wants to leave no stone unturned in their efforts to achieve it. They’re working towards improving the quality of their product offerings across the entire model range. This has been evident in the current lot of launches with the Bolt, Zest and now, the Zica all showing a new found ability to offer a product that can match up the best in the respective segments. The company is also slated to introduce two new models in the market each year, till 2020. Chief among these will be a compact-SUV and a full-size, premium SUV that would sit above the Safari that is currently on sale.
Demand for Tata cars has been on the rise and the new launches that are planned should only serve to catapult the car manufacturer right in the thick of things. Tata’s global brands, Jaguar Land Rover (JLR) should offer the right training ground towards improving customer standards and the quality of their products across the model range.
All-in-all, the pieces of the puzzle are falling into place, slowly but surely. It shall therefore be exciting to see this home grown car manufacturer inch its way up as it battles the well established competition in bid for market supremacy.
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