The Volkswagen Group is keen to begin work on the India 2.0 project and has earmarked Rs 8,000 crore for it. The MQB A0 IN platform for India; will be heavily localized to make for competitive pricing. More component manufactures in India means a better supply of parts and more value for the customer. 2020 Volkswagen India also wants to up the ante with localization going up from 75% to 95 %. This will be achieved by making engines in India too. Volkswagen India plans to introduce four new products. Two for VW India and two for Skoda. Volkswagen Group’s Gurpratap Boparai, who is presently serving as MD of Skoda Auto India and will additionally take over as MD of Volkswagen India from January 1, 2019.
The new products will be coming in 2020 and 2021. They will include an SUV for both Skoda and Volkswagen, along with a sedan for each brand. The cars will use the modified MQB A0 platform which is especially made for India. Skoda will lead the charge for 2020 Volkswagen India’s India 2.0 strategy.
2020 Volkswagen India – Volkswagen India
The new SUV to come to India under the Volkswagen Group’s India 2.0 strategy will be the VW T-Cross SUV. The car recently unveiled in Europe, China and South America. The car will sit on the MQB A0 IN platform for India which will make it larger and more space efficient. The car will look similar to the European or global edition of the car but not in size. The size for the T-Cross in India will be bigger. For India, the SUV will ditch the diesel engine and will come with the same 130hp, 1.5-litre TSI petrol. Key rivals will include the Nissan Kicks, Hyundai Creta and the Tata Harrier along with the next-gen Mahindra XUV500.
There will also be a new sedan coming along with the T-Cross SUV. It could be the Skoda Virtus in the form of the Vento for India. These cars will have new dimensions, and will focus on India specific needs.
2020 Volkswagen India – Skoda India
The SUV for India by Skoda will also use the new MQB A0 IN platform. The platform for India will be made a little bit bigger. The upcoming car will be based on the Skoda Vision X Concept, but will be developed especially for the Indian requirements which demand more space for the rear passenger unlike the front-row focus of the European/American markets. Key rivals again will consist of the Nissan Kicks, Hyundai Creta and the Tata Harrier and upcoming Mahindra XUV500. Both the VW and the Skoda SUVs will have their prices down due to localization and come under Rs 20 lakh. This will be a great for 2020 Volkswagen India to expand its horizons and capture more of the market.
The other car could be the Skoda Virtus. The new Vento and Polo will be based off this car. The one sedan and one SUV plan is going to be the start of the new strategy of VW in India.
The electric part of the business will be handled by Audi. Audi will lead the charge in India with its EV products while the other two brands will focus on capturing the mass market.