Royal Enfield CEO shifts to UK

We had recently reported that Royal Enfield is moving its design centre out of the country and all future products of the company will hence be designed in the UK. The CEO, Siddharth Lal, has also shifted his base to the UK and will  oversee the new developments himself.

Royal Enfield’s ‘Satellite Centre’ is based in Leicestershire, UK and will fully operational by end of 2015. All future product development will happen through this centre as Royal Enfield gears up to spearhead design and development of its future motorcycles, targeted globally. There has been a new team of engineers recruited in UK for the same. Our sources tell us that the Head – Product Development in India will also move to the UK by the beginning of next year, to join famous designer Pierre Terblanche and his team.

Recently, Royal Enfield overtook Harley Davidson in global sales. The company is also trying to improvise on their product line up in India, in view of increasing competition especially from international manufacturers and is also experimenting with products.