Volkswagen’s next launch will be the Beetle

Volkswagen is planning to launch the Beetle next in its upcoming four launches. The Beetle will be coming in this year itself and will be powered by a 1.

4-litre TSI engine. In the initial stages, the Beetle will be a CBU but we can expect it to go the CKD route, for it to be priced aggressively and at the same time help it to boost its sales volume.

The Beetle will be a direct competition to the Abarth 595 and Mini Cooper and Volkswagen has a bigger production plant and wider reach than the other two. So, what could be a better product for them than the new-generation Beetle. It had turned around the company’s fortune after the Second World War in Europe and even in North America to make it one of the largest car makers in the world.

The third-generation Beetle if priced aggressively can be a good eye candy car that will be good option for many second car buyers and if it is priced under INR 25 lakhs, it could even attract the Mercedes-Benz A-Class, BMW 1 Series and Volvo V40 buyers too. The Beetle coming to India will be powered by a 1.

4-litre TSI engine that will come mated to a six-speed DSG (direct shift gearbox). After the Beetle launch, Volkswagen will be launching three more products in India in the next 24 months.