BMW to have 10 more launches this year

BMW to have 10 more launches this year as the company has plans to launch 15 products this year. BMW is planning on introducing the facelift version of the 1 Series, 3 Series and in the SUVs it will be the X1. These are the Bavarian manufacturer’s major selling products and the refreshes will boost the sales volume.

BMW will be focusing on its SUV range, and it will be getting high-performance SUVs like the X5M and the X6M. These will be coming in this year itself and will be offered with a 4.4-litre V8 bi-turbo engine. The X5M will be competing with the GL63 AMG. BMW will also be getting new variants for the 5 Series and the 7 Series. So, it will not just be updating its bread-and-butter cars, but also giving equal emphasis to high-performance vehicles as well.

With the growth of the luxury segment, manufacturers are willing to experiment to see what works best for the Indian car market.

The performance segment is very niche, but is growing quickly too.

Audi has slated 10 launches for this year, while Mercedes-Benz will be getting 15 products in this year itself. The Bavarian manufacturer has now increased the localisation to 50 percent and we could even expect the 1.

5-litre diesel engine to be locally assembled in India as well. This will reduce the price for BMW and give it an edge over the competition.