Jeep to inaugurate different dealerships, two immediate launches

Fiat has plans to set-up separate Jeep dealerships and it has approached the existing dealerships in India who will want to take up Jeep dealerships and open new and separate showrooms. The Jeep brand will have the Grand Cherokee and the Wrangler brands immediately. The dealerships will be set-up in India and sales will commence in 2016.

In the first car, Jeep will have an annual sales target of about 400 units. Jeep will be looking at capitalize on the Indian SUV market with an all-new product that will be designed and developed in Jeep’s main R&D centre and it will have a global unveil in India by the end of 2016 or early 2017. This will be priced between INR 15-22 lakhs, and this will be the new SUV from Jeep that will be Made in India. The Jeep brand will be manufacturing this SUV in Ranjangaon and this will be powered by a 2.0-litre multijet engine. This engine will be shared with Tata Motors for their new SUV. The agreement for the 2.0-litre engine is yet to be signed and Fiat will be looking at manufacturing about 60,000 annual units.

Whereas for Abarth, the company will be having a section in the same existing Fiat dealerships. Fiat will be looking the Abarth 500 and highly localized performance products like the Punto and the Avventura. It won’t have 105bhp, it will have 133bhp (135CV). The Punto and Avventura will be two new powerful products that will be highly localized and these are likely to get Abarth badge as well. There has been some confusion about the power output, we have confirmed details of it being 133bhp.

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