Nissan India Strategy: Product Offensive way to go

Nissan has announced its strategy for India today. The new strategy will see the company launch new products, strengthen the Nissan and Datsun brands, expand its dealership network, optimize flexible manufacturing and strengthen R&D facilities together with its ‘Alliance’ partners in the country.

Peyman Kargar, Senior Vice President of Nissan Motor Co. Ltd, Chairman- Africa, Middle East, and India said, “Nissan is committed to India and has built the foundations to succeed. Our strategy will strengthen both our brands for our customers across India. The Nissan brand will bring the best of global Nissan products and technology to our customers in India, starting with the Nissan Kicks. For Datsun, we aim to offer compelling products across segments offering value, connectivity and Japanese engineering.”

Under the strategy for India market Nissan aims to do the following:

Launch a product offensive

Under this the company will bring the best of Nissan’s worldwide lineup to India, building on Nissan’s technological leadership in electrification and connected cars. Build a strong line up for Datsun in India representing the best of Japanese engineering.

Enhance both the Nissan and Datsun brands

The company will reinforce Nissan as premium mainstream brand with wide appeal, by building on Nissan’s SUV heritage and leading performance globally. This will be done by starting with the Nissan Kicks. They will also focus the Datsun brand for progressive mobility, with products offering high value to customers equipped with connected technologies.

Strengthen network and teams

Nissan wants to double its sales and service touch points and strengthen dealership network in the next three years, from 270 today. Expand regional marketing and sales operations teams to four key regions across India. Further develop the Nissan design centre in Chennai to ensure cars meet the rapidly changing expectations of Indian customers.

Lead with Digitisation

Nissan will hire 500 employees in FY 2018 at the companies first Global Digital Hub in Kerala, with further expansion plans. Nissan Digital Hub will focus on innovations in mobility to enhance Nissan’s products worldwide and in India. Improve customer service and satisfaction, and expand access to Nissan’s products and services, through digitisation and eCommerce.

Since 2010, Alliance has invested INR 61 billion in India and will continue to focus on the Indian market to further develop its engineering, research and development and manufacturing operations in India. The Alliance is already India’s largest automotive research and development employer through the Renault Nissan Technology Business Center for India in Chennai. Further, the Alliance’s plant in Chennai is a global manufacturing hub exporting to 106 countries.