Renault to have a new brand identity – Passion For Life

Renault’s long tradition for making ‘Voitures à Vivre’ has seen it design innovative, ingenious, modular, comfortable cars ever since the company’s origins. Since 2012, this integral part of the brand’s DNA has combined with a determination to engage once more with its customers in an emotional way, as well. This called for a revitalised approach to vehicle design and the tangible signs of this commitment today are the sensuous, appealing and athletic lines of the Clio, Captur, Twingo and the imminent Kadjar.

The slogan ‘RENAULT – Passion for life’ underlines the ongoing efforts made by Renault’s engineers and design teams to observe customers and their everyday lives in order to propose quality vehicles that pack ingenious innovations and services conceived to facilitate day-to-day life.

Examples include the R-LINK2® multimedia system, a long list of driver aids and the Kadjar’s automatic folding seat system.

Along with Renault’s new brand signature, the brand’s graphic identity has been reviewed and redesigned, too, by in-house teams working out of its Corporate Design Department.

This evolution concerns all the company’s advertising, both audio and visual (TV, print, posters, radio, etc.

), as well as websites, exhibition stands, special events, merchandising, clothing, etc.

Meanwhile, the Renault diamond has been made bolder and has been freed from the confinement of its surrounding outline. It features the same more generous, higher-status, brighter logo that adorns the front of the brand’s latest models.

The brand block has changed, as well. Although it draws its DNA from Renault’s past, it stands out as more modern and more assertive. It also features a new, specially developed typeface designed to add a distinctive touch to the brand’s communication.

The Renault yellow, which has been made brighter and warmer, is visible as a vertical strip to the logo’s right. The result is a refined graphic identity that elegantly expresses the value of the brand’s products. This more creative and emotive approach is in line with the mission that was given to Laurens van den Acker, Senior Vice-President, Corporate Design.