In spite of the crisis seen by the new owners of Jaguar Land Rover, Tata Motors’ has got the company back to profitability., Very recently, the baby Jag, the XE, got into production at the company’s Solihull plant.

The XE will be the entry-level sedan to the Jaguar brand.

This plant was constructed to produce Land Rover cars, but with this XE the plant has come up with all new facilities to manufacture the XE with new body shop and trims facilities. The Managing Director of Jaguar Land Rover, Jeremy Hicks, said that XE would double Jaguar’s present annual UK the unit representing the largest single investment in the Solihull plant in its 70-year history sales.

The XE will target a bunch of population, being early birds like the young professionals, basically the young crowd. With this the average age of Jaguar buyers will come down. The XE design will definitely attract the young crowd rather than the businessman or chauffer driven ones.

Along with the XE, the F-Pace will also be produced at the Solihull plant. Since then, a one-billion pound investment into the iconic brands from Tata Motors has led it to treble production to 240,000 vehicles and double the workforce at the Solihull facility to 9,000.

The XE and F-Pace could take annual output up by a further 50 per cent to 360,000, with manpower set to peak at 10,500.

Jaguar Land Rover has been and will continue to be one of the success story in British automobile sector.

The brand is confident that the XE will further make a bigger impact to contribute to the existing success story of Jaguar Land Rover brand.

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