Mahindra commences a new Twitter campaign on Gusto

Food aficionados Amrita Rana, Kalyan Karmarkar and Vivek Bhatia have initiated a digital campaign inviting passionate food lovers to join them on a very enticing ride on the Mahindra Gusto. The riders will get an opportunity to visit some of the famous & iconic food joints along with the food gurus. This fun ride on the Mahindra Gusto has all the right ingredients: scrumptious food, fun-loving people, charming soulful eateries, and alluring Mumbai.

There is a lot of buzz being created online – amongst ardent food lovers, bloggers, photographers and enthusiasts; all bound by one common passion – their love for exploring and discovering food. There have been over a million interactions on Twitter with #GustoRides. In fact, #GustoRides was trending in India on April 8!

To be a part of the #GoGustoRides, one has to simply visit the Mahindra Scooters Facebook page or Twitter Handle  and participate by answering a simple question of the day. Winners get to join the joyride on 12^th of April in Mumbai. The contest runs from 7^th April to 10^th April 2015.

This appetizing ride is made more fun on the award winning Mahindra Gusto because of its head turning style, smooth and powerful engine, comfortable ride over the toughest roads due to its large tyres and advanced suspension, and its array of exciting, innovative features, like the Height – Adjustable Seat; Remote Flip Key and Find Me Lamps. Read our review of the Mahindra Gusto and its comparison with the Honda Activa and Hero Maestro, the other two 110cc scooters in this segment.