Toyota And Maruti have entered a partnership a couple of months back, where the two Japanese giants had agreed to share product portfolios for mutual benefit.
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Now, the two companies have revealed that they shall not only share products, but also manufacturing facilities and dealer network. This seems to be a win-win situation both both companies as they can utilize their strength areas and also better the area they lag in. With these two companies coming together, they jointly aim at dominating the car scenario not only in India, but in overseas markets as well.

Maruti will get a great help when it makes use of the under-utilized manufacturing capacity of Toyota. With Maruti’s all plants running at full capacity, this will help the manufacturer a great deal. On the other hand, Toyota will hugely benefit from the large dealer network of Maruti, spread across India. It will help Toyota reach smaller towns as well. The companies also look at reaching out to Africa using India as a manufacturing base. Maruti-Toyota together contribute to about 55 percent of the total passenger vehicles sold in India.

RC Bhargava, chairman, Maruti Suzuki said, “Progress is happening at a reasonable speed. Synergies of this partnership is huge and can save millions of dollars for both the companies.
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Given the demands of emission norms, development of powertrain together will be of great help and addition of markets of Africa will further increase the volume potential.”

A joint statement issued by both companies has started discussing new joint projects in the fields of technological development, vehicle production and market development. Denso Corporation and Toyota are likely to provide Suzuki with technological support to build a compact, ultra-high efficiency powertrain.
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Akio Toyoda, president, Toyota Motor said, “Such progress represents the spirit of ‘Let’s do it’ that I mentioned when announcing the conclusion of our memorandum of understanding on beginning concrete examinations for business partnership. Or, as I like to say, Suzuki is a company that puts into practice being the best in town.”

Osamu Suzuki, chairman, Suzuki Motor, said, “Now, we will receive support for the development of a compact, ultra high-efficiency powertrain that is vital to Suzuki, and we will focus our utmost efforts on development.” He hopes that the new joint projects will contribute to the future success of both companies, not only in India, but world over.

It would be interesting to see what kind of product portfolios are share between the two companies. Most of Maruti’s car models are a huge success, while Toyota rules in the MPV segment with the Innova Crysta. So we can see a Maruti Innova in the future or maybe a Toyota Dzire.

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