Indian Motorcycle opens its brand store in Assam

Indian Motorcycle is aiming at growing its foot print in the country. The American bike manufacturer has inaugurated the first Indian Motorcycle Riders Stop (IMRS) of the Indian Motorcycle brand in Guwahati, Assam. The IMRS is part of the expansion plans that Indian Motorcycle company have for India. The company plans to bring the brand closer to its enthusiasts. The brand store is situated in the prime area of Guwahati at Precision Powersports. The IMRS is likely to pull Indian brand aspirants in the state of Assam and also establish the brand well. Indian Motorcycle is looking at riding the wave of premium biking in India. The IMRS will have both test ride facility and after sales support.

Speaking on the occasion, Pankaj Dubey, Managing Director and Country Head, Polaris India said, “We are excited to expand our footprint in one of the fast growing cities, Guwahati. The IMRS is designed to enhance product accessibility and desirability among bike aficionados in the region. The IMRS will cater to the increasing demand for the high-end luxury motorcycle in the state. We are confident that this strategic expansion will increase our market share and enhance our presence in the country. The IMRS will retail merchandise as well in a retail environment that is both premium and approachable. Customers are at the heart of the Indian Motorcycle ecosystem and this new IMRS has been opened with an aim to simplify their decision while choosing an Indian Motorcycle.”

Talking about the IMRS facility, Chada Hage, Dealer Principal, Precision Powersports said, “It is a matter of great pride to be associated with the iconic Indian Motorcycle. Through this IMRS, we are also fulfilling the long-standing demand for a sales and service facility in the northeastern region.”

With the establishment of this new IMRS in Guwahati, Indian Motorcycle has the distinction of being the leading luxury bike brand with the widest and most intensive network of sales and after-sales services in India. The company plans to bring in more bike models to the country in the near future.