Honda city celebrates its 20 years in India

Honda Cars India Ltd kick-started its celebrations to commemorate 20 successful years of Honda City in India. Honda City started its journey in India in 1998, and now in its fourth generation avatar, has remained one of the longest running nameplates in the Indian automotive history. India is the largest and most important market for Honda City accounting for over 25% of the car’s current worldwide sales. The car continues to be an aspirational brand for many and enjoys huge brand loyalty amongst its customers.

Speaking about the milestone achievement for Honda City in India, Mr. Yoichiro Ueno, President & CEO, Honda Cars India Ltd said, “We are extremely delighted and proud as we celebrate incredible two decades for Honda City in India, having created new benchmarks ever since its first launch in 1998. With a strong legacy of 4 generations, the Honda City has re-invented each time according to the needs and aspirations of customers.” “Each generation of Honda City has offered a new design, latest automotive technology and new-age infotainment experiences. We thank all our City customers for their patronage of the brand” he added.

Generation-wise sales of Honda City in India 

Honda City was developed as an Asian model, which became a global brand with presence in 60 countries and has registered cumulative sales of 3.6Mn units globally. The Honda City has been a leader in Quality, being ranked No.1 in the JD Power Initial Quality Study for 15 times during its presence in the Indian market. Product quality, matched by excellent after-sales service at the dealerships, has generated strong positive word of mouth for Honda.

Expansion of Honda business strongly led by Honda City sales

Dealer Network

1998 – 12 dealers in 11 cities

2017 – 349 outlets in 234 cities

Tier 1 Supplier Network

1998 – 57 suppliers

2017 – 221 suppliers

Tier-wise market distribution of Honda City sales (generation wise)

Strong penetration of Honda City in Tier 3 markets in 4^th generation due to large scale Dealer expansion and availability of Diesel variant.