SCOOP: Royal Enfield 650cc bikes India launch in second half 2018

Royal Enfield 650cc new bike the Interceptor 650 and the Continental GT 650 will not be launched in April 2018 in India. We will be amongst the early markets but no the first. April 2018 was the inclined date that was announced for the launch of these bikes. But, a big but, it will be first launched in the UK and Europe only. The bikes will be manufactured in India but first it will be launched in these markets. RE will get it in India, but in the second half of 2018.

Royal Enfield’s Interceptor and Conti GT 650 are based on a new platform, and come with twin-cylinder engine. This engine can attain speeds of 160km/hr, which is the average cruising speeds on most of the European and American highways.

Royal Enfield has designed and developed this bike in its satellite centre in the UK. The company is preparing to make an entry into the North American market with this new motorcycle. The current bikes aren’t powerful enough to give it a break. This will be the company’s first make or break situation. Royal Enfield has also prepared an ABS version of the Himalayan, which will also be exported to the European market. This new bike will add on to the sales numbers.

At the moment, the company is looking to add more markets and reach out to more countries. This 650cc engine has been primarily designed for the developed markets. India is the company’s home and biggest market too. They cannot neglect the home market and it will be priced aggressively. The bikes will be manufactured in the company’s Chennai plant and exported to other markets. This is what even Bajaj does for KTM and TVS for BMW.

Both these brands will be making their way into the Indian bike market.

Also Read: Royal Enfield Interceptor 650 | Royal Enfield Continental GT 650

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