Maruti Suzuki leads the UV segment
Two years ago, if you would have asked someone which will be the UV brand that will dominate the Indian car industry, the answers would have been Mahindra, Tata, Toyota or at the most Ford. But things have changed. The Indian auto industry has been moving more towards newer products and those vehicles that will cater to their need. In this financial year, Maruti Suzuki has moved ahead of all the predicted names.
There are multiple reasons for this. To begin with, a car buyer is looking at a product that is a UV but then it will have good height, performance, space and even mileage. This is where brands like Maruti Suzuki and Hyundai have a lead in the UV segment. Buyers are looking at these vehicles for commuting than off-roading, and many refrain from getting a ladder frame too. The monocoque construction has boasted driving dynamics and these UVs are a lot easier to drive too.
Maruti Suzuki has emerged as the largest utility vehicle maker in the first quarter of FY18. The company has sold 57,125 units of utility vehicles like Vitara Brezza, Ertiga and S-Cross in Q1FY18, which is an increase of 45% (39,348 units) compared to the first quarter of FY17. At the moment, there is no direct competition to the Ertiga. To add to that, there is even CNG available, which isn’t offered on any other UV in this segment. The competition is mainly focusing on diesels, and yet the SHVS technology enhances the mileage of the Ertiga, making it a more cheaper option when it comes to running cost. The driving joy is somewhere like any other Maruti car be it the Swift or the previous DZire. So, it isn’t difficult to drive and park in the city, while it has sufficient power for the highway.
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Country’s popular compact SUV Vitara Brezza and compact MUV Ertiga has helped Maruti Suzuki gain leadership in the utility vehicle segment during the first quarter of 17-18, dislodging the competition. In the B-segment, the market share of Maruti Suzuki has increased by 7.7% in the first quarter of FY18. During April-June 2017, MSIL market share in B-segment stood at 29.3% against 21.5% in the same months previous year. The reach of Maruti is another advantage for the brand, which the other automakers do not have at the moment. Maruti has just begun its journey into this segment and Hyundai is also quickly following up. We hope the other competition also comes with stronger products in this segment, to make it a complete buyer’s market.
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