Maruti Suzuki Alto is still highest selling car in India

Maruti Suzuki Alto has retained its undisputed king of entry segment tag as Maruti Suzuki registered sales of over 1.

07 lakh units of the Alto in the first five months of calendar year 2017. The increasing sales of Alto showcase strong trust the first time car buyers possess in the brand Alto.

The single brand Alto alone sells more than the total combined volumes sold by competitors every month in entry segment in India.

Since its launch, Alto has found favour with its customers as an affordable car with good design, performance and high fuel efficiency. Customers, especially at the entry-level, have valued Alto as a win-win package of style and affordability. Nearly 25% of Alto sales contribution comes from young customers less 30 years of age. This contribution has grown by 4% in the past three years.

Maruti Suzuki first launched the Alto in the Indian market in September 2000. In the past nearly 17 years of existence, Maruti Suzuki has made several upgrades to the car to keep it at pace with customer’s demand. In the first three years of Alto’s launch, it clocked 1 lakh of cumulative sales. During 2016-17, Maruti Suzuki exported over 21,000 units of Alto to markets such as Sri Lanka, Chile, Philippines, and Uruguay. This is in addition to domestic sales.

With Maruti Suzuki’s unmatched nationwide service network, guaranteed performance and lower maintenance cost, Alto is a natural choice of the customers across India. Alto K10 with AGS is the most affordable two pedal technology in the entry segment and offers driver airbag as an option from base variant onwards.

Maruti Suzuki has regularly upgraded Alto with the latest technology and new features to meet the expectations of its buyers. Today, Alto comes with a new improved exterior design, fresh interiors and superior powertrain. It comes with two engine options – 800 cc and K10 – and a CNG fuel variant. Keeping in mind the customer’s needs Alto K10 is offered with the clutch-less Auto Gear Shift Transmission (AGS) technology. AGS makes driving comfortable in heavy city traffic conditions, without compromising on fuel efficiency.

Maruti Suzuki’s efforts in improving efficiency ensure that India’s most popular car remains the most cost effective, despite introduction of latest features and technology in Alto.