Honda to launch four products this year

Honda Motorcycles and Scooters India Private Limited has announced it will be launching four products in this financial year. This will be a mix of motorcycles and bikes both. The two motorcycles we are aware of are the Africa Twin and the CBR1000RR. These two bikes are getting into the dealerships very soon or their orders have already started to come in. The CBR1000RR bookings have already started. But Honda did mention that it is mentioning the products that will get growth for the company. These aren’t growth drivers anyways.

What could be the other two products that Honda is working on for India?

We reckon one of them could be the 150cc scooter project, which the Japanese maker has been due to get for a long time. From what we understand, it should be the an adventure bike mostly that could make its way into production. The 150cc scooter is likely to be the Honda PCX 150 and the adventure bike, we aren’t certain if it will be making its way into India. What we are certain of, is that the new two launches will have at least one scooter. As Aprilia is capturing the market with its SR150, it is also opening up a new segment which Honda can explore. The company has the reach and the brand name too. This will give them an opportunity to appeal to a new set of customers and at the same time even give an update option to its existing range of scooter buyers.

Honda will be even looking at giving another option to its 150cc bike buyers to move on to something that is more comfort and convenient for daily usage.

Honda is looking at about 20 percent growth, which is difficult at this volume. So, it is working on a new bike between 250cc to 400cc for the Indian bike market. This will be a direct competition to the Royal Enfield. Then the brand is also working on getting the new-generation CBR 150 and CBR 250 to India. These products will help the company to enhance their numbers as the current ones are dated and do need new-gen. Today, other 150cc and 250cc bikes are powerful and even better value for money than the Honda CBR 150 and CBR 250.

Also Read: Honda Africa Twin | Honda CBR 1000RR | Honda PCX 150

There are several new segments that the brand can consider not just to grow but even enhance its reach as well. The 110cc segment is where the brand is doing well in its reach. The Navi too has been contributing good numbers. Now, it seems Honda will want to add products in segments it doesn’t exist or more important create its own niche segments.