Royal Enfield has been going from strength to strength this year. The leisure motorcycle giant has sparked off a new segment in the motorcycling scene, with the successful launch of their adventure motorcycle – the Himalayan. The brand has just reported a record breaking 42% jump in year-on-year sales for April 2016, with 48,197 units being sold in this period. Domestic sales dominated the charts, with over 47,000 units being sold in April 2016. This is a significant growth figure over the 33,118 units they sold in the corresponding period last year. The same story was mirrored in the overseas sales department, with over 1160 units being exported this year, versus the 800 that were shipped during the same period the previous year.
Royal Enfield already has a huge presence in multiple motorcycling segments. There’s the Continental GT that is a quintessential Cafe Racer along with the Thunderbird 500 & the Thunderbird 350 Cruiser motorcycles. Then there is the Classic 350 along with the Classic 500 and its variants that represent the Retro Street segment. It also has a strong fan following for their Standard Street lineup that’s represented by the Bullet 350, Bullet 500 & the Bullet Electra. With the launch of the Himalayan, Royal Enfield have once again gotten off to a roaring start to what promises to be, a highly successful journey in the Adventure Motorcycling segment.
The call of the mountains is something that Royal Enfield has all but made it its own. The Chennai based brand and Eicher Motors group company, also continues to renew its commitment to it’s motorcycling roots with the opening up of registrations to the Himalayan Odyssey 2016, today.
It is a one-of-a-kind journey that attracts entrants from the world over, taking riders up 18000 feet above to Khardung-La, and is considered to be highly gratifying by those that have undertaken it in the past. For the 13th edition, that is scheduled to take place from 9th-23rd July, 50-shortlisted Royal Enfield owners will embark on the 17 day motorcycling journey that’ll take them over 2500 kilometres of some of the most gruelling terrain in the country.
Commemorating this special occasion, Royal Enfield is organizing the first-ever Himalayan Odyssey for Women HO-W. The Chennai based manufacturer has partnered with STRE (She Travels on a Royal Enfield), a global community of women Royal Enfield motorcyclists for the occasion. Along with the 20 selected participants for the HO-W, the maiden edition of the Himalayan Odyssey for Women will have have an all-women support team as well. This means that everyone, from the service personnel to the technicians, medical team & the other crew members shall all be women.
The two Himalayan Odyssey contingents shall be flagged off together from New Delhi. They shall then take their respective routes that will see them converging in Leh. Those fancying their chances at becoming a part of motorcycling folklore with this exciting journey can register here.