As the company completes 20 years of its operations in India, Hyundai Motor is looking at undergoing a major revamp in terms of its brand appeal. The Korean giant now wants to be seen as a much more premium brand and hence will commence activities that will change its image in the country, eventually.

To commemorate two decades in the country, Hyundai will be launching special editions of the Grand i10 and Xcent. While the details of the products are yet unknown, we expect these two cars to get some new features and a host of accessories, including body decals.

Hyundai Grand i10 front

Hyundai has already announced the launch of the Tucson SUV and the all-new Elantra sedan this year. These will be the initial steps towards the image makeover. Later on Hyundai plans to gradually revamp its dealerships, sales and service experience for customers and also introduce many new models .
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2016-Hyundai-Tucson-0

Young Kee Koo, Managing Director, Hyundai Motor India said, “By 2018, we will change our corporate image, change service and showroom, and improve service quality.” He also added that a long time back, the basic, entry level product accounted for about 70 per cent of the market but the entry level segment is less than five per cent now.  It is the compact, luxury segment such as the Grand i10 and the i20 that account for over 55 per cent of the market.

India has emerged the third largest market for Hyundai after China and the US.
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Hyundai’s network of 1,150 service centres currently will go up to 1,300 by end of this year, covering more than 100 cities.

Hyundai May also bring in the Genesis brand at a later stage in India.
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Source: HinduBusinessLine

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