Hero MotoCorp is aiming at a significant market share in the premium commuter motorcycle segment. The premium segment includes motorcycles with engine capacity in the range of 150-250cc.
Hero MotoCorp currently is the leader in motorcycles with a market share of over 50 percent. The company plans to leverage this strength of theirs by introducing new products in the premium category to take on its rivals such Bajaj, Honda and TVS, which have a strong foothold in this market. The premium commuter segment has recently seen an influx of new models like Bajaj Avenger 150, Bajaj V15, Honda CB Unicorn, TVS Apache and Suzuki Gixxer .
Hero MotoCorp is aware of the high level of competition in the segment and is working hard to develop motorcycles which can offer unique performance andd features , enough to differentiate them from the rest.
Markus Braunsperger, chief technology officer, Hero MotoCorp, said: “The philosophy is to remain a highly successful company. First of all, we will strengthen the categories we operate in, which mainly includes the 100cc to 125cc class. Secondly, we look at gaining the market share in the premium commuter category of 150cc and above motorcycles. Thirdly, we plan to look at the category of motorcycles with engine displacement of more than 250cc, which will give us an opportunity gradually in India but mainly in the global markets.”
The company had unveiled a 200cc version of its Hero Xtreme model at the 2016 Auto Expo which indicates Hero’s plan to roll out new product sin this segment. The Xtreme 200S featured a rear mono shock, compact packaging of the engine area, a young design, ABS, LED lights and others. The model also hints at a ready option of an air-cooled, single-cylinder, 18bhp, 200cc engine for a future line-up of motorcycles. The Xtreme 200S will be launched in 2017.