Maruti Alto reaches 30 lakh sales milestone

Maruti Alto, which has been the highest selling car in India for more than a decade has crossed a new milestone. The hatchback has now reached 30 lakhs sales units in the indian passenger car market. It has taken 15 years and 6 months for Alto to reach this record milestone.

Alto comes across as an affordable car with a good combination of performance, mileage, low maintenance costs and Maruti’s expansive sales and service network.  Since its launch, Alto has found favour with its customers for this specific reason.

Commenting on this achievement, R S Kalsi, Executive Director, Marketing & Sales, Maruti Suzuki said, “Alto has constantly evolved to reflect the changing India. While Alto’s true essence lies in its remarkable fuel efficiency, performance, attractive price and low maintenance, it has a zippy and sporty design that appeals to customers. Over the years, Maruti Suzuki has kept the brand rejuvenated with latest technology, features and design. Alto is being offered with features – airbag and Auto Gear Shift – at par with higher segment cars. These initiatives have helped enhance the brand’s connect with its customers and maintain its popularity.”

Apart from being sold in India, over 3.8 lakh Alto have been exported to over seventy countries with Srilanka, Algeria, Chile, UK and Netherlands being its top markets.

Alto has been getting periodic upgrades with the newer technologies and features to meet the expectations of its buyers. Alto is available with a new improved exterior design, fresh interiors and superior powertrain. It comes with two engine options – 800 cc and K10 and also a CNG fuel variant. Keeping in mind the customer’s needs Alto K10 is offered with the clutch-less Auto Gear Shift Transmission (AGS) technology. AGS makes driving comfortable in heavy city traffic conditions, without compromising on fuel efficiency. Alto also offers driver airbag as an option from base variant onwards.