Tata Harrier EV to be cheaper than Harrier?

Tata Motors has seen an exponential rise in the last few years. All Tata vehicles are in great demand including its EV lineup. Tata’s plan of converting its existing ICE cars into EVs has played well for the brand. Last week, Tata launched the Tiago EV, which is the most affordable EV in the Indian market. Now, Tata wants to focus more on its premium lineup of cars. It has already shown the Altroz EV, and now rumours have surfaced about the Harrier EV. So does the Tata Harrier EV make sense? In today’s article, let’s find out.

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What is the Harrier EV?

Last month, rumours of the Harrier EV surfaced online. There is no clarity on whether it’s a Harrier-based EV or a Harrier EV. However, it will most likely be the Harrier EV considering it will be more cost-effective than building a completely new car. This Harrier EV for now, is codenamed the ‘Eturna’. Reports suggest that Tata is already testing the car in its factory, with the car already in ‘Alpha’ testing having cleared the ‘mule’ phase. The reports even say that we could see the Harrier EV as early as 2023.

Why does it make absolute sense?

So, technically, the Harrier EV should be quite expensive to make. This is considering the cost of the battery pack and motor. But, Tata can save a lot of tax on the Harrier EV. How? Currently, Tata pays 50% tax (28% GST and 22% Cess) on the Harrier due to it being longer than 4m, carrying an engine larger than 1500cc and unladen ground clearance of more than 169mm. So, if the ex-showroom price of the Harrier is Rs 21.69 lakh (XZA+), then the original cost of the car is Rs 14.46 lakh without tax.

Now, what about the Harrier EV? EVs attract just 5% tax, which will translate to around Rs 11.40 lakh. We have written a detailed article on this topic, which you can check on the link at the end of this paragraph. Tata can use the saved cost to overhaul the powertrain & drivetrain. So even with a battery pack and all, the Harrier EV could be priced around the ICE-Harrier, somewhere under Rs 30 lakh taking into account the brand’s profit margin as well. All-in-all, it could be priced close to the regular Harrier but the possibility of it being cheaper than the regular one is quite slim. Would you be interested in the Harrier EV for a price tag between Rs 25 lakh & Rs 30 lakh?

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Tata Harrier EV – Other details

The ICE Harrier is based on the ‘Omega-Arc’, a modified version of Land Rover’s D8 platform. So is this platform ready for electrification? The original D8 platform wasn’t, but apparently, Tata future-proofed the platform for electrification when it modified it. Moreover, Tata has already stated that the Gen-1 EV plan concluded with the Tiago EV. But all these are just speculations, and we can’t say anything for sure. As for the product, it could get Teal Blue highlights and some exterior changes. Tata will have to give it at least 400km of real-world range to make it a success.

Tata’s EV plan

Tata has a well-laid-out plan in the EV segment. Considering Tata Motors already has an early bird advantage, it wants to continue that by bringing in more EVs. Tata’s plan includes 10 new EVs by 2025. Of these 10, Tata has already launched four (Nexon EV, Tiago EV, Tigor EV & XPRES-T). All these cars are Tata’s first-generation EVs. So Tata’s upcoming EVs will be based on Gen-2 & Gen-3 architecture. The Harrier EV will thus have to be a Gen-2 EV, given the Gen-3 architecture will begin from the Avinya EV. 

What are your thoughts on the Harrier EV? Do let us know in the comments.

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