Maruti Suzuki India Limited today inaugurated its fourth NEXAoutletin Mumbai. NEXA is the first of its kind breakthrough modern retail channel,whichhas an exclusive network of new age automotive showrooms across India offering a premium experience to its customers. The car enthusiasts in Mumbai will now have a destination for an all-new buying experience while making a choice between two strong products from the stable of Maruti Suzuki- S-CROSS, the premium crossover and Baleno, the premium hatchback. This move in Mumbai reinstates Maruti Suzuki’s commitment of broadening its outreach to evolving audiences in India. 

NEXA is a first of its kind concept introduced by any automobile company to go beyond just selling cars and create a new format of premium retail experience for the customers. This concept has revolutionized the Indian automotive industry and is changing the way cars are sold today. The mission of NEXA is to meet the diversifying expectations of the emerging customers, to understand their buying habits and offer them an experience, which they truly value and aspire for.

 

NEXA is the fastest growing automotive retail channel in India with a record number of 100 outlets covering 60 cities in a short span of 6 months. The network will have 145-150 outlets by the end of this fiscal and will continue to grow aggressively in the next fiscal too to have a strong presence across India with a total of 250 exclusive NEXA outlets. NEXA is a key development by the company to attain its medium term Mumbai of 2 million annual unit sales by 2020 and will contribute approx. 15% of the annual sales by then.

With NEXA, Maruti Suzuki India has moved onto the next orbit. The company has invested in every aspect of NEXA, right from showrooms to the resources working at NEXA to ensure a seamless experience for its customers throughout the lifespan of the relationship.

To know more about NEXA, customers can dial a Toll Free Number 1800 200 6392 as well as log into www.nexaexperience.com. Follow us on Twitter @NexaExperience

Comments

Your email address will not be published. All the fields are required.