Jaguar Land Rover has become UK’s largest car maker, which is big step for the company owned by Tata Motors. The company has been making waves and increasing its profitability since it got taken over by Tata seven years ago.


JLR beat the industry leader Nissan to claim first position and made  489,923 cars in the UK in 2015 compared to the Nissan’s 476,589. The year 2015 also has been the best for the UK in the last decade and produced a cumulative 1,587,677 vehicles, last year.

“Britain is the beating heart of our business, so becoming the country’s largest vehicle manufacturer is a remarkable achievement, demonstrating our steadfast commitment to the UK manufacturing sector,” said Wolfgang Stadler, Jaguar Land Rover’s (JLR) executive director of manufacturing. “2015 was a challenging year for the industry against a backdrop of socio economic instability, but it is a testament to our strong product range and dedicated team of employees that JLR has delivered year-on-year growth, with more exciting products come,” he said.

Discovery Sport 25 (2)

JLR produces its luxury cars and commercial vehicles at their manufacturing plants in Solihull, Birmingham and Halewood located north of England. LThe company launched 11 new and refreshed cars to market, including the Jaguar XE and XF and the Land Rover Discovery Sport. The company also invested 1 billion pounds in a state-of-the-art engine manufacturing centre in Wolverhampton to build the high technology, low emission Ingenium engine. JLR has also created more than 10,000 manufacturing jobs in five years, with the overall UK workforce more than doubling to 35,000.

Tata Motors have proved that buying JLR from Ford was not an ‘expensive mistake’ as termed by some analysts and turnaround came despite the financial crisis that had demand for luxury cars tumbling in Europe and America, which are its biggest markets. In India, too, Jaguar Land Rover has been going pretty strong and periodically launching new products, the latest being the Land Rover Discovery Sport.

 

Source: ETAuto

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