Have high sales changed Tata Motors practices?

Tata Motors as a brand was once struggling for sales but is now sitting comfortably at the third spot in the race of ‘Top 3 carmakers in India’. But how did it achieve this? Tata re-jigged its complete lineup and brought in safe, premium, good-looking cars that were not just aesthetically sound but functionally sound as well. This helped them overturn their fate. Now, what is Tata planning for the present and future to sustain its success? Tata is and will be following a new plan. But have these changes come in thanks to high sales? Read on to know what changes have been brought in.

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Improved product lineup

Tata has improved its product lineup by leaps & bounds. Did you as a general consumer ever expect that Tata would be relaunching the Safari? But Tata did that as it knew it had good sales momentum behind it. The brand even has ambitious plans for its new EV concepts – Curvv and Avinya. These EVs will be redefining Tata’s gameplay in the electric space.

Tata Motors sales – Better fit and finish

This is one aspect that Tata has improved a lot in the past few years. Tata cars were known to have a lot of rattles and poor fit & finish. But with good sales has come in lots of improvement in this aspect. Newer Tata cars have improved fit & finish with a lot of soft-touch materials improving the overall cabin experience. Moreover, plush, comfortable seats have also become a characteristic of Tata cars.

Improved sales and service network

Tata has rapidly expanded its sales & service network in the past few years. Fuelled by high demand, Tata Motors has been opening a lot of sales outlets. Tata was once bashed for its service is working on this front as well to improve the general outlook of customers towards the brand’s service front.

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Tata Motors high sales – EV push

The high sales led to Tata dabbling into unknown segments like the EV space. And fair to say, Tata has enjoyed great success in this segment. The Nexon EV is the best selling EV in our country as of today. Tata also recently introduced the EV Max with an improved battery. As mentioned above, Tata is also working on its new EV concepts.

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