Bajaj Auto in a bid to grab a larger market share in the 100cc commuter bike segment, as decided to cut prices of the CT 100 to below INR 35,000.
The CT 100 has been responsible in making Bajaj Auto one of the largest selling two wheeler brands in India and now it has been tasked to make it the highest selling motor vehicle in its segment.
Bajaj Auto has decided to reintroduce the CT 100 as an entry level motor cycle and pricing it below INR 35,000. They hope that this will make it more affordable and hence hope reach out to all the people who previously thought it was not affordable.
It is also working towards breaching the 100 km/litre fuel efficiency with its Platina bike this year. Bajaj Auto, which had a market share of 23% in 2014, is eyeing 45% segment share with these new offerings, and is expected to launch at least 4-5 products across different price points, right from the entry level to the premium end.
The offerings include the lower priced CT 100, the improved Platina, an all-new brand in the executive bike segment, and a new premium motorcycle priced betweenRs 1 and Rs 2 lakh. “We are stretching the envelope at both end commuter and premium but our biggest focus is going to be on the new brand in the executive segment this year, which will give us incremental volumes,” said Eric Vas, president for motorcycle business at Bajaj Auto.