Maruti’s new strategy to make cars affordable & better
Maruti is the biggest car manufacturer in India. Despite being the number one in the country, there have been some shortcomings in terms of quality and the availability of modern features from the brand. However, all of this is set to change in the coming time. Maruti has already turned the wheel of change with its new Baleno. The new Baleno is offered with premium features and enhanced safety. So, today’s article will deal with future strategies that Maruti is following to make their new cars affordable and better than before.
Safety
Maruti, as a brand, does not rake high when it comes to the safety their cars offer. But now, they have started focusing on safety as well. Maruti Brezza was one of the very few safe cars by the company with a four-star safety rating from GNCAP. The recently-launched Baleno facelift, as mentioned above comes with more safety features, the biggest of all being the addition of six airbags. This was not the case earlier.
More features
Maruti was never known for offering fancy features in its cars. But now, in the new Baleno, they have introduced a few segment-first features like the heads-up display and 360-degree camera. They have even improved their connected car technology now. With the addition of such features, their new products would definitely be deal stealers.
New Maruti cars – Sharper Design
The Maruti designing team is focusing on a design philosophy that would be appreciated by young & modern buyers. The majority of the buyers look for sporty and sharper looks. So the company has started filling this void as well. The new Celerio and the Baleno facelift have a better, sharper, and more attractive look than before.
New Maruti cars – Highest fuel efficiency
Maruti is already famous for their cars since they offer good fuel efficiency. The new Celerio is the most fuel-efficient petrol car in India with an ARAI-claimed mileage of 26.68kmpl. This strategy has already helped the company a lot in the past and will also help them in the future.
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