Fiat, who has been struggling for the past few years have decided to dig into their glamorous past to revive their brand. They have already naming new cars with names like Fiat 500, Fiat 124 Spider and the Fiat Tipo with the hopes that the cars will receive lots of interest and sales due to its heritage.

This is not the first company to use its goodwill as a sales tool.
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Many other manufacturers regularly use name from olden times to help generate market interests and hopefully turn that into sale numbers.

The latest name to be revived is the Fiat Topolino, according to a report from Passione Auto Italiane, the speculation about a car smaller than the Fiat Panda may be true. A Fiat Panda with a shorter wheelbase was spotted in Pomigliano d’Arco in Italy recently but there hasn’t been any announcement from the FCA Group to enter a lower segment. The FCA Group has a plant in Pomigliano d’Arco and builds the Fiat Panda there.
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Fiat sells compact and inexpensive hatchbacks Palio, Uno and the upcoming Fiat X1H, but these are reserved to the South American market. The Topolino could be the company’s budget car drawn up to take on European rivals VW Up!
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, Toyota Aygo, Peugeot 108, and Citroen C1.

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