Could this upcoming brand be a threat to Hyundai and Kia?
The Indian automobile sector is rapidly growing. Looking at this rapid growth many global carmakers are trying to step a foot in India. Recently, Chinese carmakers are investing the most in India. SAIC-owned MG Motors is one such example. Great Wall Motors is another automobile manufacturer that is planning to enter India. There are some global brands like Hyundai and Kia that have already cemented a strong foundation in India with their popular products. In this article, we will discuss if Great Wall Motors can beat Hyundai and Kia.
Great Wall Motors – Great Product Lineup
For any brand to be successful, a great product line-up is pivotal. If you observe the trend, SUVs are the largest selling car types in India. Great Wall Motors manufactures its SUVs under the Haval brand. SUVs from the Haval brand are famous all over the world. This can help Great Wall Motors to bring popular models to the market. It can do something like Hyundai, Kia, Mahindra, and MG, which are only launching SUVs in the market. It has SUVs like the H6, Jolion, H9, F7, and F7X.
Safety
Safety is now a top priority when buying a new car in India. Car buyers are now taking safety features and build quality very seriously. Tata and Mahindra are responsible for bringing this change to India. But when it comes to safety regarding cars from Hyundai and Kia, both brands seem to have their shortcomings. Great Wall Motors is also known for its safe cars and will be banking on this trait as they enter India.
GWM is known to be one of the first carmakers to offer ADAS technology in their cars. Almost all of their cars come with active safety features like electronic stability control (ESC), adaptive cruise control, speed and lane control, and collision warning.
Competitive Pricing
In India, competitive pricing plays a major role. Chinese carmakers are known for their competitive pricing. We have already seen this with MG Motors, the way they have priced their products like the Hector and Astor in India. Great Wall Motors can also introduce products with competitive pricing, which can increase the competition in the market.
If you have car buying doubts click here to ask! Get the lowest price for car insurance here. For more such content stay subscribed to MotorOctane Youtube, Google News Facebook, and Twitter. Also, follow us on Flipboard and Reddit where we have a discussion community.
Comments