How Tata Nexon became a best-seller last year?

Tata Motors has seen massive success over the course of some years, thanks to the brand’s cars that offer high safety standards, futuristic design and modern features. However, what gives Tata cars the edge over most competition is the confidence that they aspire in the buyers. Almost all Tata products have been doing great in their segments. Leading the set is the Tata Nexon. The car has overturned multiple thrones in the past few months. Tata even managed to secure a spot in the 10 top-selling cars of 2021. In this article, we will take a look at the reasons why Tata Nexon became the best-seller for the brand last year. Let’s go.

What do the sales figures say?

Tata sold a total of 1,08,577 units of the Nexon in 2021. The car even managed to become the top-selling SUV in December’21 (12,899 units were sold). Taking a look at the months before that, the Nexon was able to maintain its position in the 10 top-selling SUVs month after month. All these factors allowed Nexon to place Tata Motors in the list of top selling cars. Also, included in the count were the Nexon EVs that the brand has seen success with in the electric space.

What are the major reasons behind Tata Nexon’s success?

Safety

Safety plays a significant role in the success that Nexon has tasted. The car was one of the initial ones in its segment to score a five-star GNCAP rating. This inspired a lot of confidence amongst buyers as well as prospective buyers. Moreover, the high safety ratings really helped Tata when the buyers’ focus was shifting towards safety being a major concern.

Features

Tata Motors offers multiple modern features with the Nexon in order to attract customers. A fully-digital instrument cluster, a 7.0-inch touchscreen infotainment system, in-cabin voice assistant, premium sound system by Harman, cruise control, connected car tech, drive modes selector, etc. are some of the modern features offered with the Nexon.

Cabin comfort

Tata Nexon’s next big positive point would be its cabin comfort. The suspension setup on the Nexon has been tuned perfectly to absorb bumps from bad roads. Moreover, the car even gets comfortable seats that make travelling in it a hassle-free experience. The cabin is also spacious for five passengers unlike some rivals that are only comfortable for four passengers.

Powerful engines from base variant

The Tata Nexon is one of the very few cars in the segment today to offer the same engines across all the variants, whether it be the petrol variants or the diesel variants. The Nexon offers the 1.2-litre turbo-petrol engine across all variants. This engine produces 118bhp & 170Nm of torque. The diesel engine is a 1.5-litre unit that produces 108bhp & 260Nm of torque.

High ground clearance

The Nexon offers a very high ground clearance when compared to the competition. The Nexon sits 209mm above the ground, allowing it to go over most bad patches that the driver would face in his regular commutes. This makes it a great option for hassle-free driving experience.

All these elements came together to make the Nexon a best-seller for Tata Motors. If you have car buying doubts click here to ask! Get the lowest price for car insurance here. For more such content stay subscribed to MotorOctane Youtube, Google News Facebook, and Twitter. Also, follow us on Flipboard and Reddit where we have a discussion community.