Hyundai Creta has been leading the C-segment SUV market for quite some time. The September 2021 sales figures have a different story to tell. Hyundai managed to sell 8193 units of Creta in September 2021. In this article, we discuss why the Hyundai Creta was not the best-selling SUV last month.
Amongst various other reasons which have caused a dent in the sales of Hyundai Creta. The microchips shortage is one major reason. The shortage was caused as a result of carmakers canceling orders when the Covid-19 pandemic first hit. During this time work from home became the new normal. Demand for devices like laptops, tablets, and computers saw a sudden surge in demand. The supply of microchips was diverted to sectors manufacturing electronic devices. Soon the inventory of microchips at the carmakers started to dry up. Carmakers are having a difficult time sourcing these microchips for automobile manufacturing. Many car makers have reduced their production capacity as well. This has had an effect on waiting periods of many cars.
New market players
The newly launched car from Mahindra, XUV700 was able to grab the attention of buyers from all segments and managed to attract more buyers. On the first day of its booking, the car had a record of 25,000 units booked in the first hour of its booking. Mahindra had to stop the booking for some time. This car has managed to pull buyers from various segments.
The Astor, a recently launched new product from MG is another reason for the drop in sales of Hyundai Creta. This car also managed to attract and make buyers wait were initially planning to buy a Creta.
The new SUV from Volkswagen, the Taigun being launched in India has have had major effect. Though the car is not that popular, but it still manages to attract buyers who want something more premium and sophisticated when it comes to driving compared to Creta.
Tata Motors managed to sell 9211 units of Tata Nexon in September 2021. This figure also includes the Nexon EV which is a cost-effective alternative to buy looking at the rising fuel prices. The car has been consistently competing with Creta and this month has managed to outsell the Creta.
Kia Motors also managed to sell 9583 units of Seltos in September 2021. The Kia Seltos is another option for people who were initially planning to buy a Creta but due to the long waiting period. They had to switch to Seltos from Creta.
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