5 reasons why sales numbers are high for this hatchback
The first generation of Maruti Suzuki Swift was launched in 2007 in India. It’s been almost 15 years since then and Swift still managed to sell more than eighteen thousand units in the month of July 2021. The car is still popular and one of the best sellers from Maruti. The car is continuously battling its own sibling the Maruti Suzuki WagonR for the top position in sales however has retained the second position for a while now. In this article, we will understand why Maruti Suzuki Swift is still so popular.
Maruti Suzuki Swift Engine
With Swift getting the 1.2 Dual Jet engine, the car makes 90bhp of power and 113 Nm of torque. This new engine makes Swift a fun-to-drive car. Fuel efficiency is what makes Maruti cars popular in India where you have mileage-conscious buyers. Swift delivers a mileage of 22 km/l which is quite decent.
Maruti Suzuki Swift Design
The Swift is one of the best-looking hatchbacks currently available in India. Its sharp headlights and the newly designed tail-lights give the Swift a sporty look. Since swift has been around for such a long time. After-market modification kits are easy to find and fit without any hassle.
Interiors
The Swift is generous when it comes to cabin space. Traveling long distances in this car won’t feel cumbersome at all. The all-black interiors give this car a distinct sporty look.
Features
A long list of features makes Swift a great product. Keyless entry, touch screen infotainment system, Bluetooth connectivity, USB and AUX connectivity, reverse parking camera, rear parking sensors, and auto climate control are offered in its top-end variant. While you get idle start-stop, cruise control, auto-folding ORVMs, and a digital MID that we had seen on the Baleno come as standard features. Swift also gets dual airbags, ESP with hill hold assist, ABS with EBD as safety features.
Value for money
Maruti over the period has become a reliable and recognized brand. The widespread service network and easy availability of spares make Maruti one of the largest car manufacturers in India with more than 50% of the Indian automobile market share. A car from such a strong brand makes Swift an obvious choice for buyers looking for a hatchback that offers a premium feel.
The swift has been shuffling between the first and second position in terms of sales figures in the country. Moreover, even after so many years, no competitor in its segment has been able to beat this car. It’s high time now that Swift needs a competition-worthy rival.
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