How Maruti’s sales declined by 76% in May
Maruti Suzuki has been the largest market share-holding car manufacturer in the country for many years now. Other OEMs find it difficult to even sell half of what Maruti sells every month. The brand basically enjoys this lead due to its wide service network and reliable products that it has been continuously pushing out in the market. However, the ongoing pandemic has been affecting all sorts of business and even carmakers have been affected by it. The sales figures for May have started rolling in and we are shocked to see a massive drop of 76% in sales figures of Maruti in just a month. In this article, we will discuss Maruti’s sales in May, how the sales figures have been and what is the reason behind this drop.
What are the actual sales figures?
Maruti sold a total of 1,35,879 cars in April 2021. Come May, the figures have dropped down to mere 32,903 units. Maruti sold 1,02,976 fewer cars than what it sold in the month before. Even sales to other OEM have dropped from 5303 units to 1522 units.
Sales of mini, compact passenger vehicles
Maruti has most of its portfolio built around this segment of cars only. Products like Alto, S-Presso, WagonR, Dzire, Celerio, Baleno, Swift, Ignis and Tour S fall under these segments combined. These products are the ones that bring the maximum sales for Maruti. Swift tops the hatchback segment almost every single month. Last month, WagonR took the lead over Swift, however, that was power shifting within the brand itself. Out of 1,35,879 units sold in April, 97,359 units were bagged by these cars. This month, however, Maruti has sold just 25,103 units of cars from the two segments.
Sales of mid-size sedan, utility vehicles, vans
Maruti Ciaz belongs to the mid-size sedan category. Maruti sold a total of 1567 units of Ciaz in April, whereas the figures have now dropped to just 349 units in May. This is a drop of 77.7% in a month’s time. Talking about utility vehicles, products like Ertiga, XL6, S-Cross and Vitara Brezza belong to this category. Maruti sold a total of 25,484 units last month. This month the numbers have dropped to 6355 units only. Coming to the vans, Maruti has a single product, Eeco, in this category. This product finds no competition in the country, yet Eeco also saw a sharp decline in a month. Maruti sold 11,469 units of Eeco in April, which has come down to 1096 in May.
Why have the sales figures crashed?
Seeing the current situation due to the ongoing pandemic, many carmakers including Maruti Suzuki had to shut their plants due to the sudden rise in cases. Maruti Suzuki had also decided to shut production from May 1 to May 16 in order to divert oxygen from industrial use to medical purposes.
This was our information on Maruti’s sales in May. Join our new WhatsApp update list by clicking here. For more such content stay subscribed to the Motoroctane Youtube, Google NEWS, Facebook and Twitter. We also have a paid car consultancy service for all your doubts – Know more before one of your largest investment.
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