The Maruti Baleno is again leading the premium hatchback segment in terms of sales. There are however strong reasons why this pattern continues to follow. In this article, we will discuss the Maruti Suzuki Baleno sales and see where does its competition stand in comparison to the Baleno.
Sales figure analysis of Baleno & its competitors
Maruti Suzuki sold 21,217 units of its premium hatchback, the Baleno in March 2021. This results in an 86% year-on-year growth since Maruti sold 11,406 units of the Baleno during March 2020. Moreover, the brand also saw a 6% month-on-month growth. Maruti sold 20,070 units of the Baleno during February 2021.
On the other hand, Tata sold 7550 units of the Altroz, Hyundai sold 9045 units of the i20, Toyota sold 2989 units of the Glanza and Honda sold 707 units of the Jazz in March 2021. Total sales figures of these cars sum up to be 20,289 units. This is still 928 units short to level with the Baleno sales.
Why does Baleno lead the segment in terms of sales?
There are multiple reasons that make it evident why the Baleno is the best-selling premium hatchback in the Indian car market. The Maruti Baleno looks the part when a premium hatchback is to be considered. The sporty looks give it a very modern appeal. Also, the Maruti Baleno gets premium interiors that again help in its sales. Features like a touchscreen infotainment system, cruise control, multifunction steering wheel, semi-digital instrument cluster and many others play a major part in the success of this car.
With all this being said, we cannot deny the fact that the Maruti branding also plays a very crucial role in the success of this product. Maruti Suzuki enjoys a wide service network in the country. Due to this, people have a sense of confidence considering the future of the car they buy. With Maruti badging, cars become easy to own and easy to sell. This factor further enhances their resale value, and thus high resale value directly results in more Maruti cars being bought.
This was our information about Maruti Baleno sales. Join our new WhatsApp update list by clicking here. For more such content stay subscribed to the Motoroctane Youtube, Google NEWS, Facebook and Twitter. We also have a paid car consultancy service for all your doubts – Know more before one of your largest investment.