Why is Hyundai Venue the segment-leader?
The Hyundai brand started its compact SUV stint with the Venue two years back. Two years have passed by, and, the Venue still leads the segment. Hyundai sold 12,313 units of the Venue in December of 2020. Today we will discuss why Hyundai Venue is the segment leader even today.
Affordability
The Venue is one of the most affordable compact SUVs in the country. The base model starts at Rs 6.86 Lakhs (ex-showroom), whereas the top model limits at Rs 11.66 Lakhs (ex-showroom). Comparing to its competition, the Kia Sonet which starts at Rs 6.79 Lakhs, goes all the way up to Rs 13.19 Lakhs, making the top-spec model less affordable.
2nd Row Space
The Venue offers good space in the 2nd row. The seating is comfortable for three passengers, whereas the Sonet feels cramped in the 2nd row. This element alone pushes the Venue ahead of its competition, again making it a better car to consider for the customers who wish to seat three passengers comfortably in the 2nd row.
Various engine and gearbox options
Although the Venue comes at an affordable price, it does not miss to offer multiple engines and gearbox options. The list is long with offerings like the regular petrol manual, turbo-petrol mated to either a manual or a DCT gearbox, with even an iMT on option. The Venue also offers a diesel manual. This factor caters to the personal preferences of customers, giving them multiple options to choose from.
Segment leading features
The Venue also has multiple segment-leading features under its belt. A 20.32cm Touchscreen Infotainment system which is fluid to use, Fully Automatic Temperature Control, Electric Sunroof, Cruise control, Paddle shifters, Air-purifier and Wireless Charging make some of the leading features.
Hyundai Venue Blue Link Connected Car Tech
Hyundai was one of the very first brands to bring advanced Connected Car Tech for their products. Blue Link, the brand’s own car tech offers a plethora of features which we get to see in only some of the Venue’s competitors. With features like Remote Engine Start-Stop, Remote Climate Control and Real-time vehicle tracking, the Venue overall offers 33 Blue Link features which make the product user-friendly.
All these factors come together to make the Hyundai Venue a very successful product. The thought-out features make the Venue a convenient product to live with.
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