The Maruti Baleno has received over 4,600 bookings within two days of its launch. The Baleno was one of the most awaited cars this year and has gone on to making it to the wishlist of many prospective car buyers. The premium hatchback was launched at a price of INR 5.74 lakhs (on-road ), which is very competitive. The Baleno competes with Hyundai Elite i20 and Honda Jazz.
“We have been receiving overwhelming bookings ahead of its national launch. On the day of the launch, over 1,500 visitors visited our showrooms and 600 of them booked while on the second day, 3,500 visited the showrooms and 1,200 booked. Total booking figures will be over 4,600,” as per R S Kalsi, Executive Director (Marketing and Sales).
Stating regarding Baleno exports, he also said, “we hope to achieve leadership market share in the premium hatchback segment.” Kalsi said in 2014, the premium hatchback segment comprised 5.20 lakh units and registered a 22 per cent growth.
“We have invested about Rs 1,060 crore in this project (manufacturing of Baleno). We will be making exports to 100 overseas locations including Europe, Japan, South America in 2016,” he added.